BORN IN MOROCCO, FOR PREMIUM RETAIL

Download an app, create an account, remember a password: that loses most customers before the first stamp. The wallet is already installed, already opened a hundred times a day, already trusted. We place your card in it with one tap, and reach the customer where they actually read, WhatsApp and the lock screen, rather than in an email they won't open.

• No app

  The phone's wallet, nothing else.

• WhatsApp-first

  The most-read channel in Morocco, used with intent.

• Quiet luxury

  A restrained, refined card, true to your name.

• Physical retail first

  Built for the counter, not for e-commerce.

Wafiy was designed around a small set of composable building blocks, made for Moroccan physical retail. Loyalty, campaigns and gift cards are their first uses; the same foundation is ready to carry booking, ERP and white-label when the time comes. We prefer a sound foundation to a list of features. That's what holds a consistent experience for your customers over time.

Wafiy is, for now, an independent project, operated by an individual under the trading name "Wafiy". The company details will be added once it is incorporated. For press and partnerships, write to us at direction@wafiy.ma.

We handle personal data in line with Morocco's Law 09-08, under CNDP oversight. Data is hosted in the European Union (Frankfurt), encrypted at rest, and its transfer from Morocco is governed by the CNDP. Sensitive information never touches the card: it carries only counters, labels and a barcode. The link between a card and a phone number stays server-side.

• Law 09-08

  Personal-data handling under CNDP oversight.

• Hosting in the EU

  Data in Frankfurt, encrypted at rest, transfer governed by the CNDP.

• No sensitive data on the card

  Only counters, labels, a barcode.

• Right to erasure

  Customer data deletable on request.