REGULARS RECOGNISED, AFTERNOONS FILLED

• The regular nothing sets apart.

  He comes on Thursdays, takes the same table, and his return looks, in every way, like a stranger's first visit. Loyalty stays invisible, and so unrewarded.

• The afternoon lull.

  Dinner service is fully booked, but between 3 and 6 the room runs empty. No easy way to bring people in over those hours.

• The occasion when someone would gift.

  A birthday, a thank-you, a celebration: a guest would happily gift a moment at your place, but you have no gift card to hand them.

• The dozens of anonymous covers.

  So many faces a day, and almost no way to reach those who left delighted.

• Cashback or points in the wallet, no app.

  The guest adds their card to Apple Wallet or Google Wallet in one tap. The server enters the bill amount, cashback (in MAD) or points credit, and the card updates on the lock screen.

• The card that resurfaces nearby.

  When a guest passes within about 100m of your venue, their card surfaces on its own on the lock screen. A quiet nudge at lunch, at no cost and with no action from you.

• The link campaign.

  Announce a daily menu, a live set, a set lunch on a quiet slot: the message lands on the lock screen with a button (Android/wallet) or via WhatsApp with a link (iOS). One tap leads to your menu, your booking, or your offer.

• The gift card over WhatsApp.

  A guest gifts a birthday dinner: the card arrives over WhatsApp and adds to the recipient's wallet. You collect upfront, and you gain two known customers, the one who gives and the one who receives.

• A view of outstanding gift cards.

  The dashboard tracks active cards and remaining balance in real time. Your financial commitment, finally legible.

The afternoon lull sets in. You launch a link campaign to your afternoon set menu, valid for two hours. On your regulars' phones the message appears with a button: wallet for Android, WhatsApp for iOS. A guest happened to be in the neighbourhood, and her card had just resurfaced on her lock screen as she came within range. She walks in. The server enters her bill, her cashback credits, and she leaves with a reason to return.