FROM ANONYMOUS FOOT TRAFFIC TO CUSTOMERS WHO RETURN

• The visit that leaves no trace.

  Someone comes in, tries things on, buys, leaves. You've no way to recognise that face next time, or to reach it. Every sale is a full stop, never a beginning.

• The first purchase without the second.

  A customer leaves delighted, then silence. With no reason to come back to you, she'll buy elsewhere next time.

• Paper vouchers that slip through your fingers.

  You'd offer them for the holidays, but they get lost, can't be tracked, and you never know what's left to honour.

• The invisible debt of gift cards.

  How many cards are out there, what balance remains? With no clear answer, it's a liability that weighs on your books while appearing nowhere on them.

• Points or cashback in the wallet, no app.

  The customer adds their card in one tap, with nothing to install. On every purchase, points or cashback (in dirhams) credit at once, and they leave with a reason to return.

• The gift card given in one gesture.

  The buyer picks the amount, the recipient gets their gift on their phone, ready to use. Revenue collected upfront, and two now-known customers, buyer and recipient.

• Financial-liability tracking.

  The dashboard shows, in real time, active gift cards, the total remaining balance, and expired cards with unused balance. Your commitment, finally legible to the cent.

• Lapsed-customer reactivation.

  When a customer hasn't returned within the window you set, Wafiy sends them a message to bring them back, where they're sure to see it, with a guard against messaging them too often.

• Campaigns to your base.

  Launch a new arrival, a private sale, a promotion: the message reaches your customers' phones directly. You write it, and you see the reach.

A customer pays and adds her card to her phone while you wrap her purchase. She leaves a known customer, no longer a stranger. Three weeks pass without a return: Wafiy fires a reactivation message for her with a reason to come back. The same day, another customer gifts a gift card to a friend, delivered to their phone, and on your dashboard that card's balance joins your liability view, to the cent.